Search Marketing Terms

AdWords - Google brand name for ads that appear alongside search results.

Online Advertising - general term for advertising on the web.

Overture - Yahoo tool for managing search marketing keywords.

Sponsored Search - Yahoo brand name for ads that appear alongside search results.

Search Engine Optimization (SEO) - improving the ranking of a web page in search results when a particular keyword is searched.

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From data to action...see which ads, keywords and landing pages perform best and make the most of your marketing budget

Search Engine Marketing

Everyone has a budget and rarely does it cover everything that we would like.

Which landing page should you use for those keywords?

It's still best to use a landing page that has calls to action and is aimed at visitors at the appropriate level in the funnel. For example, a search for a product number might indicate that the visitor is familiar with your product line and is ready to make a purchase. A landing page written to appeal to that visitor whether or not it is optimized for the product number. Make it clear to the visitor that the page is about the product and .*

Choosing the keywords

The best approach to keyword optimization is to optimize for one keyword or phrase per landing page.

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Making the most of your pay per click budget

To keep the cost of a pay-per-click campaign under control, you'll need to pay attention to the quality score of each keyword. Google publishes quality score for each keyword in your pay-per-click campaign, in the keyword list in the Adwords Campaign Manager..

The quality score is based on the relevance of the ad and the landing page as well as the performance history of the keyword..

Ad relevance is ia very important part of the quality score.

Professional Management means driving down the cost per click and driving up the quality score to get the most from your marketing dollars.

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*Ability Multimedia search engine marketing campaigns are customized for the needs of individual customers. No two campaigns will achieve the same results. An Ability Multimedia search engine marketing consultant will advise you on the opportunities available for your business.